We build the record that proves where India's GI crops come from.
We trace Kalanamak rice today, from the farmer's field to the buyer, with a person checking every handoff.
A GI tag says where a crop should come from. Nothing proves where it did.
Once the crop leaves the farm, it can be mixed and still sold under the GI name. Farmers lose the premium and buyers lose trust. We exist to close that gap.
Our mission
To make the origin of India's GI crops something anyone can check, from the farm to the buyer.
Our vision
Every GI crop from India sold on proof, not on trust.
Four rules we hold ourselves to.
- Proof over promisesWe only claim what the record can show.
- People check, software recordsA person signs off every handoff. The system keeps the history.
- Fair to every sideFarmer, trader, brand and regulator all see the same record.
- One crop, done properlyWe learn a supply chain fully before taking on the next.
Where we work
Eastern Uttar Pradesh today.
- Kalanamak rice Uttar Pradesh, now
- Joha rice Assam, next
- Makhana Bihar, next
- Naga king chilli Nagaland, next